How to Achieve Customer Loyalty in 2021

How to Achieve Customer Loyalty in 2021? The Answer Will Surprise You

As more and more companies around the world appreciate the potential and power of customer loyalty, the benchmarks are rising. Can you keep up? With our help you can!

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The Surprising History Of Loyalty Programs: From Ancient Egypt To Modern Day

Are you intrigued about the history of loyalty programs? This post will guide you through centuries of innovation and change.

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Card Linking

Card Linking Technology: A Loyalty Program’s Best Friend

Card linking can be the first step towards a frictionless loyalty program. Learn more about this technology here.

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Hospitality Operators Failing to Tailor Loyalty Programmes to Consumers

Yet more evidence that large companies are still getting it wrong! A new global study showed that diners want more personalised rewards and generally find the loyalty offers not relevant to them. Hotel & Restaurant customers said personalisation based on their stated preferences would be far more appealing.

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Mobile Strategy in the hospitality sector

Loyalty Moves to Mobile in the Restaurant and Hospitality sector

Loyalty Apps give consumers easier access to rewards, in fact a recent study showed 52% of millennials want to use their mobile devices to take advantage of loyalty programmes offered by restaurants, bars and coffee shops etc, rather than their loyalty cards, which get lost and forgotten frequently.

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Are the Days of Loyalty Cards Numbered after Tesco’s Change?

Some of you may know that Tesco recently made cuts to it’s Clubcard rewards, causing quite a controversy!

Customers, some who had saved their loyalty vouchers for as long as 23 years (when the programme was first introduced in 1995) were not happy and didn’t hold back on expressing their outrage.

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