Customer Loyalty in a Cookieless Future

Cookieless future is non-avoidable as it seems. Many marketers are scared what that will mean for their digital campaigns. We believe this is a step in the right direction and it has positive implications on your customer loyalty. Here's why.

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Digital Transformation

Riding The Wave: How The Pandemic Further Accelerated The Shift Of Digital Transformation

58% of customer interactions are now digital. Due to this digital transformation is now becoming more of a priority for businesses. Find out what changes have been made and how you can ride the wave here!

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Data analysis

The Future Of Direct-To-Consumer Strategy And The Role Of Data

Through the pandemic, brands have shifted more towards direct-to-consumer strategy. So what does it take to succeed in D2C? Find out here.

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A Match Made In Heaven? Customer Loyalty And Relationship Marketing

Unsure about the link between customer loyalty and relationship marketing? Look no further, read this insightful blog on both terms and learn how they are inter-connected.

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benefits of loyalty programs blog

What are the Benefits of Loyalty Programs?

Loyalty programs are a great tool for modern businesses, but you might not know exactly how they can help. Here are the key a loyalty program benefits your company. 

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Marketing for Valentine's Day 2021

How to Win Valentine’s Day 2021 with Brand Activations

Valentine’s Day 2021 might be the most important one ever, and retailers need to take advantage of that with brand activations.

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Complete loyalty programs guide

Loyalty Programs 101: All You Need To Know

Thinking about investing into creating a loyalty program for your business but don't know where to start? Our guide will answer all your burning questions and more! You can also download it in a PDF form and read it later!

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Supermarket shopper in a facemask

Shopper Marketing and Brand Activation in the New World

This article aims to shed a light on the future of shopper marketing and brand activation as we move full steam into recovery mode. I will start by acknowledging that even before C-19, shopper marketing was changing. The classic P&G model of being able to plot a consumer buying journey had already been disrupted by digital. This meant that the consumers purchase journey had become increasingly fluid, leaving many interpretation and engagement plans generally unrealistic.

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