AI

The Growing Relevance Of AI In Marketing

Want to find out more about the impact of AI in marketing? Read this blog post to discover the strategies used to implement AI in the world of marketing.

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Customer Loyalty in a Cookieless Future

Cookieless future is non-avoidable as it seems. Many marketers are scared what that will mean for their digital campaigns. We believe this is a step in the right direction and it has positive implications on your customer loyalty. Here's why.

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Data analysis

The Future Of Direct-To-Consumer Strategy And The Role Of Data

Through the pandemic, brands have shifted more towards direct-to-consumer strategy. So what does it take to succeed in D2C? Find out here.

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Card Linking

Card Linking Technology: A Loyalty Program’s Best Friend

Card linking can be the first step towards a frictionless loyalty program. Learn more about this technology here.

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Receipt

Receipt Scanning and Loyalty Programs: The Ultimate Match

Loyalty program receipt scanning is a popular way of gaining 1st party customer data for your scheme. Find out how this tech can help your business improve customer experience and drive sales.

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Complete loyalty programs guide

Loyalty Programs 101: All You Need To Know

Thinking about investing into creating a loyalty program for your business but don't know where to start? Our guide will answer all your burning questions and more! You can also download it in a PDF form and read it later!

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Repeat purchase

Does Customer Loyalty Equal Retention?

If you've ever wondered whether customer loyalty means retention, this is the blog for you. In this short yet informative read, we give 5 good reasons why loyalty programs bring a lot more than just repeat purchases to a business.

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Work During Pandemic

What Your Brand Should Learn From Past Health Crises

Throughout the COVID-19 crisis, we have been closely monitoring the situation and learning from consumer and market research reports, best in industry examples and past crises insights. Today, we’d like to share some of this knowledge with you to help you navigate through the pandemic world as an efficient and innovative brand.

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Supermarket shopper in a facemask

Shopper Marketing and Brand Activation in the New World

This article aims to shed a light on the future of shopper marketing and brand activation as we move full steam into recovery mode. I will start by acknowledging that even before C-19, shopper marketing was changing. The classic P&G model of being able to plot a consumer buying journey had already been disrupted by digital. This meant that the consumers purchase journey had become increasingly fluid, leaving many interpretation and engagement plans generally unrealistic.

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