benefits of loyalty programs blog

What are the Benefits of Loyalty Programs?

Loyalty programs are a great tool for modern businesses, but you might not know exactly how they can help. Here are the key a loyalty program benefits your company. 

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Purpose driven marketing

How Purpose-Driven Marketing Ruled 2020

Discover how purpose-driven marketing ruled the year of 2020 due to the Covid pandemic and increased consciousness of consumers.

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Millennial loyalty phones

Guide to Millennial Loyalty

Millennials are often thought of as the generation that shops around without being loyal to brands, but they just need to be engaged in the right way. We are bringing you a handy guide to millennial loyalty.

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Customer acquisition

The Most Powerful Customer Acquisition Tool

Acquisition strategies vary greatly from business to business, in particular across industries. However, there is one customer acquisition tool that essentially every business can use to their advantage. It’s also one of the most effective tactics with very high ROI when used well. Can you guess which tool we’re talking about? Keep reading to find out.

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Repeat purchase

Does Customer Loyalty Equal Retention?

If you've ever wondered whether customer loyalty means retention, this is the blog for you. In this short yet informative read, we give 5 good reasons why loyalty programs bring a lot more than just repeat purchases to a business.

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Hospitality Operators Failing to Tailor Loyalty Programmes to Consumers

Yet more evidence that large companies are still getting it wrong! A new global study showed that diners want more personalised rewards and generally find the loyalty offers not relevant to them. Hotel & Restaurant customers said personalisation based on their stated preferences would be far more appealing.

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Mobile Strategy in the hospitality sector

Loyalty Moves to Mobile in the Restaurant and Hospitality sector

Loyalty Apps give consumers easier access to rewards, in fact a recent study showed 52% of millennials want to use their mobile devices to take advantage of loyalty programmes offered by restaurants, bars and coffee shops etc, rather than their loyalty cards, which get lost and forgotten frequently.

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Are the Days of Loyalty Cards Numbered after Tesco’s Change?

Some of you may know that Tesco recently made cuts to it’s Clubcard rewards, causing quite a controversy!

Customers, some who had saved their loyalty vouchers for as long as 23 years (when the programme was first introduced in 1995) were not happy and didn’t hold back on expressing their outrage.

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Loyalty Programmes are Essential for Retailers

A recent study showed that a large proportion of consumers (94% to be exact) would use a mobile wallet more often if they could earn loyalty points with each transaction.

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Why Customer Loyalty Programs Are So Important in the Retail Sector

The point of Loyalty programmes is to drive market share and although retail executives recognise the importance of customer loyalty programmes in this process, few have taken in depth action.

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