benefits of loyalty programs blog

What are the Benefits of Loyalty Programs?

Loyalty programs are a great tool for modern businesses, but you might not know exactly how they can help. Here are the key a loyalty program benefits your company. 

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Marketing for Valentine's Day 2021

How to Win Valentine’s Day 2021 with Brand Activations

Valentine’s Day 2021 might be the most important one ever, and retailers need to take advantage of that with brand activations.

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Millennial loyalty phones

Guide to Millennial Loyalty

Millennials are often thought of as the generation that shops around without being loyal to brands, but they just need to be engaged in the right way. We are bringing you a handy guide to millennial loyalty.

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Loyalty gamification banner

Loyalty Gamification: 3 Examples To Learn From

Gamifications are one of the best ways to increase customer engagement in your loyalty program and definitely the most fun one. Get inspired by these great examples of loyalty gamification that we collected.

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Repeat purchase

Does Customer Loyalty Equal Retention?

If you've ever wondered whether customer loyalty means retention, this is the blog for you. In this short yet informative read, we give 5 good reasons why loyalty programs bring a lot more than just repeat purchases to a business.

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Work During Pandemic

What Your Brand Should Learn From Past Health Crises

Throughout the COVID-19 crisis, we have been closely monitoring the situation and learning from consumer and market research reports, best in industry examples and past crises insights. Today, we’d like to share some of this knowledge with you to help you navigate through the pandemic world as an efficient and innovative brand.

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Hospitality Operators Failing to Tailor Loyalty Programmes to Consumers

Yet more evidence that large companies are still getting it wrong! A new global study showed that diners want more personalised rewards and generally find the loyalty offers not relevant to them. Hotel & Restaurant customers said personalisation based on their stated preferences would be far more appealing.

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Mobile Strategy in the hospitality sector

Loyalty Moves to Mobile in the Restaurant and Hospitality sector

Loyalty Apps give consumers easier access to rewards, in fact a recent study showed 52% of millennials want to use their mobile devices to take advantage of loyalty programmes offered by restaurants, bars and coffee shops etc, rather than their loyalty cards, which get lost and forgotten frequently.

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Are the Days of Loyalty Cards Numbered after Tesco’s Change?

Some of you may know that Tesco recently made cuts to it’s Clubcard rewards, causing quite a controversy!

Customers, some who had saved their loyalty vouchers for as long as 23 years (when the programme was first introduced in 1995) were not happy and didn’t hold back on expressing their outrage.

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Loyalty Programmes are Essential for Retailers

A recent study showed that a large proportion of consumers (94% to be exact) would use a mobile wallet more often if they could earn loyalty points with each transaction.

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