Digital Transformation

Riding The Wave: How The Pandemic Further Accelerated The Shift Of Digital Transformation

58% of customer interactions are now digital. Due to this digital transformation is now becoming more of a priority for businesses. Find out what changes have been made and how you can ride the wave here!

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Innovation and creativity

Creativity And Innovation In Uncertain Times For Business

Want to increase your company's innovation and creativity? Find out ways others have been resourceful and find how you can be the same.

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The Pandemic One Year On: How Has Covid-19 Defined The Modern Company?

Covid-19 had an impact on companies in very many ways, this blog provides some insights into how it affected the modern company.

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Lockdown

First Lockdown Marketing Lessons That Will Help You in the Next One

With a second lockdown around the corner, here's the most important first lockdown marketing lessons to take to heart and help you improve your strategy.

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Work During Pandemic

What Your Brand Should Learn From Past Health Crises

Throughout the COVID-19 crisis, we have been closely monitoring the situation and learning from consumer and market research reports, best in industry examples and past crises insights. Today, we’d like to share some of this knowledge with you to help you navigate through the pandemic world as an efficient and innovative brand.

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Supermarket shopper in a facemask

Shopper Marketing and Brand Activation in the New World

This article aims to shed a light on the future of shopper marketing and brand activation as we move full steam into recovery mode. I will start by acknowledging that even before C-19, shopper marketing was changing. The classic P&G model of being able to plot a consumer buying journey had already been disrupted by digital. This meant that the consumers purchase journey had become increasingly fluid, leaving many interpretation and engagement plans generally unrealistic.

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Track and Trace Hospitality Solution

5 Steps to a Safe Hospitality Track & Trace

Following the Government’s new guidance on how to reopen hospitality businesses post-lockdown, there has been a large debate over the new Track & Trace requirements. Between managing the numbers of guests, heightened hygiene and social distance policing, restaurants, pubs, bars and cafés have a lot on their plate. The last thing they need is to worry about abiding by the data-protection legislation they might not be familiar with. Luckily, we’re here to help. Read on to find our 5 steps to a safe hospitality Track & Trace.

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China’s Market Recovery: An Insight Into Post-Lockdown Shopper Behaviour?

China has emerged from its lockdown slumber and into a stabilisation phase, inching back to normality one week at a time; China's experience can give us a glimpse into the future how shoppers will react once the curtain slowly starts to lift.

That being said, China is a very different place to the UK's in many ways. For example, can you imagine the UK government releasing an app that assigns us covid health codes that dictate whether we can go to work, enter cafes or shopping malls? Look at the resistance to the NHS contact tracing app here in the UK!

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