The growing importance of segmentation strategy - Part 2: the implementation

Welcome back to Part 2 of our Loyalty Discussion on segmentation strategy. This episode focuses on the successful implementation of segmentation strategy and the role of technology within it, including emerging technologies like AI. We have invited James Mackenzie, a retail and shopper insights expert and the Director of Strategic Delivery at Welcome to Yorkshire, back to discuss this increasingly more competitive space with us. We hope you enjoy!

 

As always, you can watch as video series on YouTube: https://youtu.be/OAm7KQbvcFQ

Loyalty Discussions with WLL Episode 2 video

Alternatively, you can listen & follow on Spotify: https://open.spotify.com/show/0zzOjEDCsMlsv6OaRbX16M

Loyalty Discussions with White Label Loyalty on Spotify


The growing importance of segmentation strategy - Part 1: the theory

Welcome to a two part episode series on segmentation strategy with White Label Loyalty. This first part focuses on the theory. Starting with the how to’s: how to start and approach a segmentation strategy, how to structure it and so on. And continuing with the what’s and why’s: what the pitfalls are and why you should care. This and much more is discussed with James Mackenzie, a retail and shopper insights expert and the Director of Strategic Delivery at Welcome to Yorkshire.

 

With the move of so many businesses to D2C digital channels, the cookieless future of internet marketing and many more developments in technology and marketing, this is a crucially important topic.  80% of consumers are more likely to interact with brands providing them personalised experiences. To achieve this goal, one must first have the data and then know how to successfully use them for segmentation, targeting and personalisation. That is exactly what this episode will be discussing in detail.

 

As always, you can watch as video series on YouTube: https://youtu.be/oC5edKBZ3F0

Loyalty Discussions with WLL Episode 2 video

Alternatively, you can listen & follow on Spotify: https://open.spotify.com/show/0zzOjEDCsMlsv6OaRbX16M

Loyalty Discussions with White Label Loyalty on Spotify

 

Next time

The second part will cover the data strategy that’s necessary to carry out the steps covered in Part 1. In other words, the practice of implementing a successful segmentation strategy. We discuss old and new technologies that help the implementation phase and scrutinise the role of artificial intelligence in the mix. Some practical tips and examples are also given to paint the picture and help you create the most effective segmentation strategy.


Loyalty Discussions with White Label Loyalty Podcast

How to implement card linking technology in loyalty programs?

Welcome to the Loyalty Discussions with White Label Loyalty

Welcome to our brand new video series and podcast Loyalty Discussions with White Label Loyalty.

In this series, we will invite special guests to discuss current topics related to customer loyalty and technology and discuss timely issues, challenges and trends.

This episode

First off, we start the series by talking with Fidel's EMEA Head of Business Development Sina Saidinayer along with White Label Loyalty's CEO Achille Traore.

Gaining 1st party data and being able to directly interact with customers are two of the most important issues brands run into today. One of the arising solutions that many businesses opt for is using card linking technology within customer loyalty programs.

This episode goes far beyond explaining what card linking technology can do in loyalty programs. Our guests discuss the potential for future use cases, the development of customer data security and much more.

To provide best experience to our followers, this series will be hosted both as a video series on our YouTube channel as well as a podcast as you can see.

Watch this episode on YouTube here

Loyalty Discussions with White Label Loyalty Episode 1