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Hospitality operators failing to tailor loyalty programmes to consumers

Yet more evidence that large companies are still getting it wrong! A new global study showed that diners want more personalised rewards and generally find the loyalty offers not relevant to them. Hotel & Restaurant customers said personalisation based on their stated preferences would be far more appealing.

 

Shocking results

Hospitality operators are failing to tailor loyalty programmes to consumer demands according to a new global study.

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