Retail Sector

How do you create a loyalty program that engages customers? We’ve summarised 4 common loyalty program challenges that can result in a lack of engagement, and the solutions you need to solve them...

How can retailers capitalize on the biggest holiday of the year? See our tips to help you turn one-time Christmas shoppers into lasting loyal customers...

Find out what the fuel retail companies are doing to keep customers loyal and how you can apply these methods to your business.

Discover how relevant coalition loyalty programs are in 2021 with this insight from White Label Loyalty.

Want to know how contactless mobile payments are impacting loyalty? Read our latest blog post to find out more.

Card linking can be the first step towards a frictionless loyalty program. Learn more about this technology here.

We thought QR codes would never come back. Yet here we are in 2021 and QR codes are gaining popularity again in the midst of an unprecedented pandemic. How and why did it happen and how can you profit from the renaissance of QR codes.

Black Friday isn't exactly known for its focus on customer loyalty. But is there a world, in which loyalty and Black Friday co-exist? We think there is and why not make it work this year? Here's how.

Throughout the COVID-19 crisis, we have been closely monitoring the situation and learning from consumer and market research reports, best in industry examples and past crises insights. Today, we’d like to share some of this knowledge with you to help you navigate through the pandemic world as an efficient and innovative brand.

This article aims to shed a light on the future of shopper marketing and brand activation as we move full steam into recovery mode. I will start by acknowledging that even before C-19, shopper marketing was changing. The classic P&G model of being able to plot a consumer buying journey had already been disrupted by digital. This meant that the consumers purchase journey had become increasingly fluid, leaving many interpretation and engagement plans generally unrealistic.