Mobile Payment

What Does The Rise of Contactless Mobile Payments Mean For Loyalty Programs?

Want to know how contactless mobile payments are impacting loyalty? Read our latest blog post to find out more.

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Card Linking

Card Linking Technology: A Loyalty Program’s Best Friend

Card linking can be the first step towards a frictionless loyalty program. Learn more about this technology here.

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QR Code Renaissance: Why and How You Should Use Them

We thought QR codes would never come back. Yet here we are in 2021 and QR codes are gaining popularity again in the midst of an unprecedented pandemic. How and why did it happen and how can you profit from the renaissance of QR codes.

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black friday sign

Loyalty and Black Friday: Can They Go Together?

Black Friday isn't exactly known for its focus on customer loyalty. But is there a world, in which loyalty and Black Friday co-exist? We think there is and why not make it work this year? Here's how.

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Work During Pandemic

What Your Brand Should Learn From Past Health Crises

Throughout the COVID-19 crisis, we have been closely monitoring the situation and learning from consumer and market research reports, best in industry examples and past crises insights. Today, we’d like to share some of this knowledge with you to help you navigate through the pandemic world as an efficient and innovative brand.

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Supermarket shopper in a facemask

Shopper Marketing and Brand Activation in the New World

This article aims to shed a light on the future of shopper marketing and brand activation as we move full steam into recovery mode. I will start by acknowledging that even before C-19, shopper marketing was changing. The classic P&G model of being able to plot a consumer buying journey had already been disrupted by digital. This meant that the consumers purchase journey had become increasingly fluid, leaving many interpretation and engagement plans generally unrealistic.

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Are the Days of Loyalty Cards Numbered after Tesco’s Change?

Some of you may know that Tesco recently made cuts to it’s Clubcard rewards, causing quite a controversy!

Customers, some who had saved their loyalty vouchers for as long as 23 years (when the programme was first introduced in 1995) were not happy and didn’t hold back on expressing their outrage.

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Loyalty Programmes are Essential for Retailers

A recent study showed that a large proportion of consumers (94% to be exact) would use a mobile wallet more often if they could earn loyalty points with each transaction.

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Why Customer Loyalty Programs Are So Important in the Retail Sector

The point of Loyalty programmes is to drive market share and although retail executives recognise the importance of customer loyalty programmes in this process, few have taken in depth action.

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0 Comments6 Minutes