Perceived Value vs Consumer Values: Striking A Balance

Have consumer values overtaken perceived value? Find out in this blog post assessing the two concepts.

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AI

The Growing Relevance Of AI In Marketing

Want to find out more about the impact of AI in marketing? Read this blog post to discover the strategies used to implement AI in the world of marketing.

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Customer Loyalty in a Cookieless Future

Cookieless future is non-avoidable as it seems. Many marketers are scared what that will mean for their digital campaigns. We believe this is a step in the right direction and it has positive implications on your customer loyalty. Here's why.

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Environment

World Environment Day and Green Marketing: Why You Need To Start Adapting Today

Need some tips to help your marketing to be more environmentally conscious? Explore the concept of green marketing and why it could be vital for your business as well as for the planet.

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Data analysis

The Future Of Direct-To-Consumer Strategy And The Role Of Data

Through the pandemic, brands have shifted more towards direct-to-consumer strategy. So what does it take to succeed in D2C? Find out here.

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The Pandemic One Year On: How Has Covid-19 Defined The Modern Company?

Covid-19 had an impact on companies in very many ways, this blog provides some insights into how it affected the modern company.

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A Match Made In Heaven? Customer Loyalty And Relationship Marketing

Unsure about the link between customer loyalty and relationship marketing? Look no further, read this insightful blog on both terms and learn how they are inter-connected.

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How to promote your loyalty program

How To Promote Your Loyalty Program: 7 Tried & Tested Strategies

This blog highlights the seven must-know loyalty marketing strategies that will help guide your loyalty journey.

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QR Code Renaissance: Why and How You Should Use Them

We thought QR codes would never come back. Yet here we are in 2021 and QR codes are gaining popularity again in the midst of an unprecedented pandemic. How and why did it happen and how can you profit from the renaissance of QR codes.

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Marketing for Valentine's Day 2021

How to Win Valentine’s Day 2021 with Brand Activations

Valentine’s Day 2021 might be the most important one ever, and retailers need to take advantage of that with brand activations.

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