Customer acquisition

The Most Powerful Customer Acquisition Tool

Acquisition strategies vary greatly from business to business, in particular across industries. However, there is one customer acquisition tool that essentially every business can use to their advantage. It’s also one of the most effective tactics with very high ROI when used well. Can you guess which tool we’re talking about? Keep reading to find out.

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Complete loyalty programs guide

Loyalty Programs 101: All You Need To Know

Thinking about investing into creating a loyalty program for your business but don't know where to start? Our guide will answer all your burning questions and more! You can also download it in a PDF form and read it later!

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Loyalty gamification banner

Loyalty Gamification: 3 Examples To Learn From

Gamifications are one of the best ways to increase customer engagement in your loyalty program and definitely the most fun one. Get inspired by these great examples of loyalty gamification that we collected.

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Repeat purchase

Does Customer Loyalty Equal Retention?

If you've ever wondered whether customer loyalty means retention, this is the blog for you. In this short yet informative read, we give 5 good reasons why loyalty programs bring a lot more than just repeat purchases to a business.

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Tiered loyalty programs

How To Create an Effective Tiered Loyalty Program

Whilst there is no one size fits all solution to creating a tiered loyalty program, we have gathered top industry insight to help you create one as effectively as possible.

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What Future of Loyalty Programs Looks Like

The Future of Loyalty Programs

Here at White Label Loyalty, we often say that we believe we are the Future of Loyalty. So what does that mean, you ask? Let us tell you what we think the Future of Loyalty Programs looks like.

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Loyalty programs: expectations vs. reality

Loyalty Programs: Expectations vs. Reality

Nothing is as it seems. We welcomed 2020 with open arms and we were blessed with a pandemic. Today, we’re here to reveal some expectations vs. reality about loyalty programs. We don’t mean to burst any bubbles here but let us set a few things straight...

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Hospitality Operators Failing to Tailor Loyalty Programmes to Consumers

Yet more evidence that large companies are still getting it wrong! A new global study showed that diners want more personalised rewards and generally find the loyalty offers not relevant to them. Hotel & Restaurant customers said personalisation based on their stated preferences would be far more appealing.

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Are the Days of Loyalty Cards Numbered after Tesco’s Change?

Some of you may know that Tesco recently made cuts to it’s Clubcard rewards, causing quite a controversy!

Customers, some who had saved their loyalty vouchers for as long as 23 years (when the programme was first introduced in 1995) were not happy and didn’t hold back on expressing their outrage.

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Loyalty Programmes are Essential for Retailers

A recent study showed that a large proportion of consumers (94% to be exact) would use a mobile wallet more often if they could earn loyalty points with each transaction.

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