Membership loyalty programs: the new wave of customer loyalty subscription models

In this blog post, we explore subscription loyalty programs and what you can learn from the brands that are offering them.

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Airbnb’s CEO took to Twitter to ask customers what they want: here’s what we learned

Airbnb has asked its customers what they want to see in 2022. Isn’t it time that they created the highly-requested loyalty program?

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Loyalty Myths Debunked

7 Myths and Misconceptions about Customer Loyalty Programs Debunked

In this article, we will debunk some common myths about customer loyalty programs, and give you the facts you need to help you understand what they can do for your business.

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Common Challenges of Loyalty Programs and How to Overcome Them

How do you create a loyalty program that engages customers? We’ve summarised 4 common loyalty program challenges that can result in a lack of engagement, and the solutions you need to solve them...

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Retail Loyalty at Christmas

‘Tis the Season for Online Retailers to Build Lasting Customer Loyalty

How can retailers capitalize on the biggest holiday of the year? See our tips to help you turn one-time Christmas shoppers into lasting loyal customers...

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2022 Customer Loyalty Predictions

The 5 Big Predictions for Customer Loyalty in 2022

What are the big consumer behaviour and customer loyalty trends we're expecting to see in 2022? Take a look at our overview to learn some key takeaways for your 2022 strategy.

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B2B loyalty

The untapped power of B2B loyalty programs

To hold market share in a challenging and competitive market, companies are looking at loyalty mechanics to improve B2B relationships and boost customer retention.

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Apple’s iOS update proves loyalty programs are more important than ever

Here’s what you need to know about Apple’s email privacy update - what’s changed, why, and how loyalty mechanics can help your business move forward despite the changes.

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The Fuel Loyalty Schemes Racing To Fill Tanks And Wallets

Find out what the fuel retail companies are doing to keep customers loyal and how you can apply these methods to your business.

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Perceived Value vs Consumer Values: Striking A Balance

Have consumer values overtaken perceived value? Find out in this blog post assessing the two concepts.

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