Perceived Value vs Consumer Values: Striking A Balance

Have consumer values overtaken perceived value? Find out in this blog post assessing the two concepts.

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Digital Transformation

Riding The Wave: How The Pandemic Further Accelerated The Shift Of Digital Transformation

58% of customer interactions are now digital. Due to this digital transformation is now becoming more of a priority for businesses. Find out what changes have been made and how you can ride the wave here!

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Innovation and creativity

Creativity And Innovation In Uncertain Times For Business

Want to increase your company's innovation and creativity? Find out ways others have been resourceful and find how you can be the same.

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The Pandemic One Year On: How Has Covid-19 Defined The Modern Company?

Covid-19 had an impact on companies in very many ways, this blog provides some insights into how it affected the modern company.

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QR Code Renaissance: Why and How You Should Use Them

We thought QR codes would never come back. Yet here we are in 2021 and QR codes are gaining popularity again in the midst of an unprecedented pandemic. How and why did it happen and how can you profit from the renaissance of QR codes.

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Necessary Mobile app in 2021

4 Reasons Your Business Needs a Mobile App in 2021

Apps are a major way consumers interact with businesses in 2021, and retailers need to take advantage of this by creating their own. Here are four reasons why creating a mobile app in 2021 is the right strategy for your company.

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consumer behaviour trends in 2021

Learning from 2020: Consumer Behaviour Trends 2021

As 2020 has come to a close, we look over the strangeness that this past year has been. Undoubtedly, there have been many unexpected changes and shifts in consumer behaviour. What’s important, however, is that some of these trends are here to stay or will stick around at least for some time in 2021. Hence, we’re bringing you an overview with some takeaways for your new year’s strategy.

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Customer acquisition

The Most Powerful Customer Acquisition Tool

Acquisition strategies vary greatly from business to business, in particular across industries. However, there is one customer acquisition tool that essentially every business can use to their advantage. It’s also one of the most effective tactics with very high ROI when used well. Can you guess which tool we’re talking about? Keep reading to find out.

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Work During Pandemic

What Your Brand Should Learn From Past Health Crises

Throughout the COVID-19 crisis, we have been closely monitoring the situation and learning from consumer and market research reports, best in industry examples and past crises insights. Today, we’d like to share some of this knowledge with you to help you navigate through the pandemic world as an efficient and innovative brand.

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China’s Market Recovery: An Insight Into Post-Lockdown Shopper Behaviour?

China has emerged from its lockdown slumber and into a stabilisation phase, inching back to normality one week at a time; China's experience can give us a glimpse into the future how shoppers will react once the curtain slowly starts to lift.

That being said, China is a very different place to the UK's in many ways. For example, can you imagine the UK government releasing an app that assigns us covid health codes that dictate whether we can go to work, enter cafes or shopping malls? Look at the resistance to the NHS contact tracing app here in the UK!

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