Kristyna Kroblova

Customer loyalty is by no means an easy or straightforward concept. After all, 75% of loyalty programs fail. Hence, asking "why" at every single step of the way of your strategy will be crucial to your loyalty scheme’s success. Let’s look at some of the most important “why” questions to ask yourself.

As 2020 has come to a close, we look over the strangeness that this past year has been. Undoubtedly, there have been many unexpected changes and shifts in consumer behaviour. What’s important, however, is that some of these trends are here to stay or will stick around at least for some time in 2021. Hence, we’re bringing you an overview with some takeaways for your new year’s strategy.

Discover how purpose-driven marketing ruled the year of 2020 due to the Covid pandemic and increased consciousness of consumers.

Millennials are often thought of as the generation that shops around without being loyal to brands, but they just need to be engaged in the right way. We are bringing you a handy guide to millennial loyalty.

In search for the winning formula for the perfect loyalty program, we have scouted and analysed some of the most successful programs out there. What do they all have in common, you ask? Well, let us tell you.

While many think customer loyalty is dying out in the age of eCommerce, it’s actually thriving. However, companies still have to work at fostering it.

Black Friday isn't exactly known for its focus on customer loyalty. But is there a world, in which loyalty and Black Friday co-exist? We think there is and why not make it work this year? Here's how.

With a second lockdown around the corner, here's the most important first lockdown marketing lessons to take to heart and help you improve your strategy.

Net Promoter Score is a tool made to measure loyalty. But can you actually improve loyalty by using NPS? The answer is yes, you can. Here’s three ways how.

Acquisition strategies vary greatly from business to business, in particular across industries. However, there is one customer acquisition tool that essentially every business can use to their advantage. It’s also one of the most effective tactics with very high ROI when used well. Can you guess which tool we’re talking about? Keep reading to find out.