Kristyna Kroblova

Choosing the right rewards for your loyal customers can be complicated. Fear not and get inspired by our top tips in this article.

Make your loyalty scheme unique with these 6 ways to personalise a loyalty program including examples to learn from.

Loyalty program receipt scanning is a popular way of gaining 1st party customer data for your scheme. Find out how this tech can help your business improve customer experience and drive sales.

We thought QR codes would never come back. Yet here we are in 2021 and QR codes are gaining popularity again in the midst of an unprecedented pandemic. How and why did it happen and how can you profit from the renaissance of QR codes.

Loyalty programs are a great tool for modern businesses, but you might not know exactly how they can help. Here are the key a loyalty program benefits your company. 

Valentine’s Day 2021 might be the most important one ever, and retailers need to take advantage of that with brand activations.

Apps are a major way consumers interact with businesses in 2021, and retailers need to take advantage of this by creating their own. Here are four reasons why creating a mobile app in 2021 is the right strategy for your company.

AI has been penetrating all industries, improving processes and business capabilities. Indeed, AI also has a very important place in customer loyalty. Do you not believe us? Here's 4 reasons why AI is the best thing in customer loyalty right now.

Customer loyalty is by no means an easy or straightforward concept. After all, 75% of loyalty programs fail. Hence, asking "why" at every single step of the way of your strategy will be crucial to your loyalty scheme’s success. Let’s look at some of the most important “why” questions to ask yourself.

As 2020 has come to a close, we look over the strangeness that this past year has been. Undoubtedly, there have been many unexpected changes and shifts in consumer behaviour. What’s important, however, is that some of these trends are here to stay or will stick around at least for some time in 2021. Hence, we’re bringing you an overview with some takeaways for your new year’s strategy.