Kristyna Kroblova

Corporations were working on new loyalty programs during the pandemic and now, things are exciting. Amongst the emerging schemes are also group loyalty programs. What are these and why are they important, you might ask? Let's find out!

Cookieless future is non-avoidable as it seems. Many marketers are scared what that will mean for their digital campaigns. We believe this is a step in the right direction and it has positive implications on your customer loyalty. Here's why.

Through the pandemic, brands have shifted more towards direct-to-consumer strategy. So what does it take to succeed in D2C? Find out here.

Choosing the right rewards for your loyal customers can be complicated. Fear not and get inspired by our top tips in this article.

Make your loyalty scheme unique with these 6 ways to personalise a loyalty program including examples to learn from.

Loyalty program receipt scanning is a popular way of gaining 1st party customer data for your scheme. Find out how this tech can help your business improve customer experience and drive sales.

We thought QR codes would never come back. Yet here we are in 2021 and QR codes are gaining popularity again in the midst of an unprecedented pandemic. How and why did it happen and how can you profit from the renaissance of QR codes.

Loyalty programs are a great tool for modern businesses, but you might not know exactly how they can help. Here are the key a loyalty program benefits your company. 

Valentine’s Day 2021 might be the most important one ever, and retailers need to take advantage of that with brand activations.

Apps are a major way consumers interact with businesses in 2021, and retailers need to take advantage of this by creating their own. Here are four reasons why creating a mobile app in 2021 is the right strategy for your company.